POCARI SWEAT is a Japanese sports drink which is well known in Hong Kong. They have been producing humanise TV commercials for years.
Most of their productions were casted high school students and teenagers, which I found very much matching their brand image, sportive, energetic and positive.
Recently, I saw their latest TVC on social media which was very inspiring and encouraging.
I am amazed with the team work done by the large group of students.
These have been their slogans for years, which means “Myself is surely beyond imagination/ expectation. Just release the potential.”
I really like how Japanese understands and interprets humanity.
They see every subject in a natural yet sentimental way.
I have been struggling about not being experimental enough as an artist.
But after watching this video, I am sure that everyone has their own notion in creation. At the moment, I want to be realistic in conveying human emotions.
I also want to explore if my animation can do what is done here.
Here is the clip of behind the scene
I actually cried after watch this. XD
I really love the idea of team work.
This video was found randomly on youtube.
I was looking for something to listen while drawing for the Children Society project.
I really like the casualness of their animation as I’ve found it’s really hard for me to create works that flow freely.
I tend to make things tidy and in order XD (a slight symptom of OCD haha)
But I will try to explore and imitate works like this to see if I could get new inspiration. 🙂